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This partnership will construct at the enjoy, strength and abilities of each groups to growth layout and innovation withinside the audio marketplace, with the goal of increasing the product range, and improving the high-satisfactory, person enjoy and audio overall performance of each Personal and Home Audio merchandise. “We take into account it to be a massive privilege to be entrusted with the Home Audio class of merchandise for the Motorola logo. Having been a licensee of different Motorola categories, we apprehend the power that the logo brings,” says Malcolm Paton, Executive Director of SGW Global.

SGW Global and Motorola Mobility LLC these days declares the signing of an prolonged multi-12 months deal granting SGW Global the different rights to increase and marketplace the Motorola logo of Home Audio merchandise globally*. SGW Global will now be accountable for the innovation, layout, advertising and income of an accelerated Motorola Audio class, which incorporates each Personal Audio and Home Audio. This extends the greater than 10-12 months partnership which presently additionally consists of the licensing of Nursery and Personal Audio merchandise.


  • “With SGW’s leadership, we trust SGW will take Home Audio merchandise to a brand new stage and sit up for partnering with SGW in this journey.” SGW Global become granted the different licensing rights to Personal Audio in December of 2020, which incorporates customer audio add-ons which are meant for use along side cellular phones, consisting of Wi-Fi headsets; mono Bluetooth and Wi-Fi headsets and compact; portable, battery-powered Bluetooth and Wi-Fi audio system.

  • “Motorola`s legacy of high-satisfactory and innovation is unrivaled and we’ve skilled awesome achievement in our present day partnership. We sit up for how we are able to construct on it with the addition of Home Audio.” “Throughout our long-status relationship, we’ve constantly been inspired with the high-satisfactory, protection and reliability of SGW merchandise, SGW’s compliance with the necessities of the logo licensing software and SGW’s willpower to the Motorola logo,” stated David Carroll, Executive VP of Brand Licensing for Motorola Mobility LLC.

The Addition of Home Audio lets in SGW to now convey its enjoy and innovation to customer audio merchandise withinside the domestic enjoy, including: amplifiers/receivers; Stereo Shelf Systems; turntables; sound bars, audio system and subwoofers; domestic theater systems; speaker stands, and in-field audio cables, connectors and remotes, and different comparable devices. The settlement will see SGW’s customer digital portfolio appreciably fortify and increase international possibilities for the Motorola logo.

Earlier this 12 months, SGW Global brought a brand new product to the Personal Audio class that become extremely a hit and accelerated the private audio enjoy into car integration. The Motorola MA1, a plug-and-play adapter that integrates with Android Auto, has been identified with severa innovation awards and after the achievement of the preliminary release withinside the US, the manufacturing portions had been extended to healthy the demand.

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