The Fire TV expansion is notable because it comes at a time when Amazon is aggressively looking for cuts in many other areas of its business. Earlier this week, Amazon announced it would cut another 9,000 jobs, laying off 18,000 of his employees the company announced in January. The wave of layoffs has affected some of Amazon’s most prominent companies, including Twitch, which Amazon acquired for $970 million in 2014, and Amazon Web Services (AWS), the company’s massive cloud division. give The job cuts will also focus on Amazon’s People Experience and Technology Solutions (PXT) division and its advertising business. Amazon’s Burnout Goes Beyond Staff — The company has paused construction on its much-talked-about second headquarters in Virginia.
Today, the company announced that it’s expanding its Fire TV lineup, launching both a new size for his high-end Fire TV Omni-QLED series and a more affordable option called the Fire TV 2 series. bottom. Additionally, Amazon announced that he has sold over 200 million Fire TV devices.
However, like some of Amazon’s other businesses, Fire TV is moving forward and appears to be in expansion mode for the time being. Fire TV launched in the US in his 2014, however, which is one of Fire TV’s biggest announcements to date, and the product will also be available to consumers in the UK, Germany and Mexico. will be The premium Omni QLED series offers what Amazon calls a “Fire TV ambient experience,” allowing customers to interact with a variety of apps on their TVs, from calendars to Spotify (SPOT), and the art they can see on their TVs. It has work. when not in use. In the meantime, the addition of the affordable 2 Series will make Fire TV more accessible to consumers.
The Fire TV 2 Series starts at $199.99 and the QLED Series starts at $449.99.
Going forward, Fire TV faces stiff competition from established TV giants such as Samsung and Sony (SONY), as well as tech-centric players such as Roku (ROKU). Roku announced in January that it would make its own TVs, and this month the company introduced them to consumers for purchase. Still, it’s clear that Amazon’s commitment to its TV efforts is growing. To that end, it’s perhaps no coincidence that Amazon Prime’s streaming content is one area where the e-commerce giant continues to invest, despite the company’s many cuts.
“They have already invested heavily in [Amazon Prime],” CFRA Research senior equity analyst Arun Sundaram said on his Yahoo Finance Live on Tuesday. “You’ve probably heard about some of the originals they put out last year. They signed this deal with Thursday Night Football. It was a big business, an expensive one. So I think we will continue to invest in Amazon Prime and Prime Video, especially as they help boost the entire ecommerce ecosystem. ”