Breitling Transforms the Chronograph into a Fashion Statement

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The idea reached surreal new heights in 2021 when the company announced its newest team, made up of three dead men from the 18th century. The team of founders, or “man men” he made Breitling what it is today”, including Léon Breitling, who founded the company in 1884, his son Gaston, who created one of the first wristwatches with a wristwatch in 1915 stop-start pusher at 2 o’clock and Leon’s grandson, Willy, who patented a second chronograph pusher at 4 o’clock two decades Later.

There’s the Breitling Cinematic Squad (including Brad Pitt), the Surfing Squad (including Kelly Slater) and the Exploration Squad (including Bertrand Piccard).

The founding team – arguably one of the brand’s most lucrative signings – was clearly deployed to remind customers of Breitling’s horological heritage, especially when it comes to chronograph development. . This trio was used to advertise a beautiful new line of 1940s-inspired chronographs, the Breitling Premier Heritage Collection, which is part of the brand’s premium Premier line.

Today, this Premier line welcomes new members to its family, all with dial updates as well as brand new movements.

The five new 42mm models come in salmon, blue, green, black and cream colors, with a sixth variant produced in 18k red gold – which also features a cream dial.

Breitling’s main selling point is the use of their own in-house mechanical movement in these new models, the self-winding Caliber 01 debuted in the Chronomat B01 in 2009 and has since been deployed. declared for other samples. Caliber 01 is certified at -4/+6 seconds per day while the company claims that it has undergone tests equivalent to 16 years of aging, including shock and test tests. check knob. (Breitling also announced today the Caliber 01 in its Top Time watch collection, inspired by classic 1960s race cars. The line is complemented by a new model, the Ford Thunderbird Top Time.

The new Premier models are available on an alligator leather strap or a stainless steel strap.

While some chronographs may seem unscientific and some vintage-inspired watches may look like vintage theater props, the new Premier B01 chronograph avoids both pitfalls. to become the most beautiful product line today (in the eyes of this writer). of the clock. Well proportioned, beautifully colored, with matching chronograph counters, date window and slightly modified case. As the brand itself puts it, “the chronograph has moved from a tool watch to a style statement”. The premiere also debuted a new book, Premier Stories, a history of the Premier line by Breitling collector and historian Fred Mandelbaum.

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