Cendyn Launches New Brand and Platform Upgrades for Hotel Tech Integration

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Main Points from Cendyn’s Brand Repositioning Announcement

  • Cendyn unveiled a new brand identity and consolidated product offering at ITB Berlin, focusing on integrated solutions to help hoteliers find new guests, book direct, and increase revenue.
  • The company introduced the Revenue Growth Package, powered by AI, to unlock a hotel’s full revenue potential online and expanded its team in EMEA and APAC to support its growing customer base.
  • Cendyn emphasized the importance of establishing a robust online presence for hoteliers, offering metasearch and paid search strategies to improve visibility on Google and attract direct bookings, reducing third-party commission costs.
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