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Through an agreement to acquire certain strategic assets from Venuetize, Inc. (“Venuetize”), a leading provider of land-based and digital casino gaming content and products, financial technology, and player retention solutions, today became the first company to expand its addressable market beyond the casino gaming industry and establish a range of mobile capabilities.
Venuetize is a privately held innovator in mobile-first technology, providing advanced guest engagement and m-commerce platforms for the sports, entertainment and hospitality industries. Venuetize uses the venue ecosystem to collaborate with customers and partners to improve guest experiences, increase engagement and increase revenue opportunities across mobile channels.
Return on investment to extend our technological capabilities into new markets and regions, president and CEO of Everi. Together with our current financial access and loyalty offerings, the complementary assets and customer base of Venuetize are intended to enable continued expansion into more entertainment, sports, and hospitality venues as well as new crossover marketing opportunities with our current clients.
Nearly 100 venues around the world are using Venuetize’s technology, including those with more than 50 sports teams, nine professional sports leagues, several retail and entertainment areas, and event venues. The PGA Tour, Churchill Downs, the TD Garden Hub on Causeway Street, as well as professional sports teams and venues affiliated with Major League Baseball, Major League Soccer, the National Basketball Association, the National Women’s Soccer League, and the National Hockey League are just a few of the well-known, top-tier clients that have partnered with Venuetize to create connected fan and guest communities through improved mobile engagement.
Executive Vice President and FinTech Business Leader at Everi, Darren Simmons, said, “With the help of third-party integrations and our combined capabilities, Venuetize will expand Everi’s base of recurring revenues and further enhance the capabilities of our assortment of mobile and wallet offerings for both gaming and gaming-related customers.
In addition to expanding Everi’s addressable market into gaming-adjacent industries, with more than 185 third-party technology integrations, Venuetize is also expected to accelerate the growth of Everi’s mobile wallet and loyalty offerings with established gaming customers through an expanded array of new mobile products and integrations.
The amazing Venuetize crew is being welcomed to Everi with great enthusiasm. We are eager to impart their knowledge and cutting-edge technological solutions. We anticipate that this will have a major direct impact on our current mobile-first growth ambitions. With the addition of Venuetize, Everi enters an exciting new chapter in its history as a leading mobile platform supplier for the sports, events, and entertainment industries, with recognizable clients and prestigious venues propelling us into the developing mobile market.”