The questioner continued by explaining that because SMS is still used, he is unable to email his mother certain videos because she has an Android cellphone. Cook simply advised the individual to “get your mum an iPhone” in response. RCS would enable numerous iMessage-like features for cross-platform communication between iPhone and Android devices, but Apple has long refused to implement it. Over conventional SMS, RCS provides a number of improvements. This covers a wide range of features, including typing indicators, enhanced group conversations, attachments with greater resolution and bigger file sizes, and much more.
Tim Cook, the CEO of Apple, sat down with Kara Swisher, Jony Ive, and Laurene Powell Jobs at the Code Conference today. Cook was questioned about Apple’s opposition to the Rich Communication Services standard, or RCS, during the interview’s question and answer portion. Cook’s response was expected. I don’t think our users are now asking us to invest a lot of effort into it, according to Cook. I would adore making you an iPhone user.
Apple has no incentive to adopt RCS and instead continues to make upgrades to its own iMessage platform. The company has made minor improvements to the SMS experience between iPhone and Android devices, including better support for Tapbacks in iOS 16. Other than that, it’s clear Apple has no intention of spending time on the RCS technology. What do you think? Should Apple adopt RCS? Let us know down in the comments.
In fact, Google recently launched a wide-ranging advertising campaign pressuring Apple to adopt RCS. “Apple should fix what’s broken,” Google says in the ads. It’s time for Apple to fix texting. It’s not about the color of the bubbles. It’s the tiny photos and videos, no texting over wifi and no read receipts. Apple creates these problems when we text each other from iPhones and Android phones, but does nothing to fix it.