Deadline reported on Sunday that Comcast’s Spectacor division will shut down TV channel G4, which focuses on tech games. The company laid off 45 station employees.
In a memo to employees, Comcast Spectacor CEO Dave Scott said, “We’ve worked hard over the past few months to build interest in G4, but viewership has been low and the network has sustained. It has not delivered a possible financial outcome.” Arons said he joined in September 2021 and retired in August.
The channel announced that he would return to linear television in November 2021. The channel was available on Comcast’s Xfinity TV, Verizon Fios, Cox Communications, and Internet streaming service He Philo at launch. The American G4 channel was closed in late 2014.
NBCUniversal originally wanted to rebrand the channel to Esquire, a network for luxury men, but rebranded it to Style Network instead. The Canadian G4 channel retired in September 2017.