- Google has launched two new capabilities for advertisers that use AI to locate the most effective ad placements for companies across all of Google’s services, aimed at automating advertising efforts.
- Accenture plans to invest US$3 billion in its data and AI sectors over the next three years, hiring and training 80,000 people, and acquiring more businesses in the field of AI to provide businesses across 19 different industries with access to the latest AI technologies and tools.
- Zoom has released Zoom IQ, a set of tools designed to accelerate virtual collaboration through the use of generative AI, by allowing users to quickly summarise meetings and create content, eliminating the need for post-video conference analysis to extract information or action items.
In a major move, Google has announced the launch of AI-powered advertising tools that can automate ad campaigns and analyze the performance of ad content using machine learning algorithms.
The search giant’s new ad tools rely on natural language processing and computer vision to provide marketers with an in-depth understanding of their ads’ performance. With these AI-driven features, Google aims to enable marketers to make data-driven decisions, optimize their ad spend, and achieve their campaign goals effortlessly.
Alongside this development, news also broke out that Binance, the world’s largest cryptocurrency exchange, has filed a lawsuit against the US Securities and Exchange Commission (SEC) alleging that the regulatory body “acted unlawfully” against the exchange. The lawsuit accuses the SEC of issuing “misleading statements” that have harmed Binance’s reputation and credibility, with the ultimate goal of driving the exchange out of business.
Binance has claimed that the SEC kept changing its rules and regulations while dealing with the exchange, and the lawsuit comes after the regulatory body has been tightening its scrutiny on the crypto industry.
The developments from both Google and Binance indicate the two companies’ ambition to stay ahead of the curve in their respective industries. While Google aims to dominate the online advertising market by leveraging AI, Binance is fighting for its survival against regulatory headwinds.
These developments are bound to have far-reaching implications in both the online advertising and cryptocurrency space, and will likely shape the landscape of these industries for years to come.