Summaries:
- Google to start production of Pixel smartphones in India to boost ‘Make in India’ initiative.
- Production of Pixel smartphones to begin next quarter at the earliest.
- This move by Google aims to create a new supply chain ecosystem independent of China and tap into India’s growing mobile phone market.
Google to Start Pixel Smartphone Production in India
In a significant move to support the ‘Make in India’ program, Google, under Alphabet Inc., has instructed its suppliers to commence production of Pixel smartphones in India. This decision follows a concrete timeline and aims to kickstart production as early as the next quarter. By shifting production to India, Google is looking to diversify its supply chain and reduce dependency on Chinese manufacturing facilities while exploring opportunities in India’s expanding mobile phone market.
Last year, Google announced plans for India-based smartphone production as part of its goal to ship over 10 million Pixel phones by 2024. The company is gearing up to establish production lines for its flagship Pixel 8 Pro smartphones in the coming weeks, with production slated to begin in the April-June period. This strategic move signifies a significant shift in global technology manufacturing dynamics and highlights Google’s commitment to supporting national initiatives like ‘Make in India’ and Atmanirbhar Bharat.
By bolstering domestic manufacturing capabilities and expanding its presence in key markets like India, Google is not only enhancing its business strategies but also setting the stage for future trends in global technology manufacturing and trade dynamics.