High demand for iPhone 14 Pro and iPhone 14 Pro Max; Fight with iPhone 14 and iPhone 14 more

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Kuo provided details by analyzing demand for the iPhone 14 series as a whole as well as sharing information by model. He says the pre-order trend, starting with the iPhone 14 and iPhone 14 Plus, reflects weaker demand for non-Pro models. “Currently, the iPhone 14 and 14 Plus pre-order results are worse than the iPhone SE (2022) and iPhone 13 mini,” he explains. Additionally, according to Kuo, the fast delivery times of the iPhone 14 and iPhone 14 Plus models (compared to the iPhone 13/13 mini) and the fact that the models are in stock on launch day reflect weak non-smartphone demand.

The iPhone 14 Pro and iPhone 14 Pro Max appear to be in higher demand than the non-Pro models, said TF International Securities analyst Ming-Chi Kuo, based on pre-order surveys. He explained that demand for the iPhone 14 series is neutral for his Apple. The Cupertino-based company’s recently launched flagship smartphone has been available for pre-order worldwide since last week, including in India, and is expected to go on sale from September 16th. In the meantime, the iPhone 14 Plus will be available for purchase on his October 7th.


  • The iPhone 14 Pro Max and iPhone 14 Pro have a delivery time of about 6 weeks and he is 5 weeks respectively. Kuo says the iPhone 14 Pro Max pre-orders are better than he iPhone 13 Pro Max. “Undoubtedly, the Pro model pre-order results prove once again that Apple still has many loyal and loyal customers despite the worsening economy.” We also provided predictions about how things might change in the future for Apple.

  • Reflected for each iPhone option. Pre-sale results for the iPhone 14 Plus, which is believed to be the successor to the iPhone 13 mini, suggest that demand for the new product is significantly lower than expected. “This means that Apple’s standard model product segmentation strategy has failed this year,” the analyst said. As for the iPhone 14 Pro and iPhone 14 Pro Max, Kuo said the over four-week lead time for these models may reflect high demand.

Additionally, the positive outlook from pre-ordering the Pro models doesn’t mean Apple will increase orders for his Pro models any time soon, analysts said. “Whether Apple will increase Pro orders will depend on how long strong demand for Pro models continues during a recession.

Kuo said that if demand for the iPhone 14 and iPhone 14 Plus doesn’t improve after launch, Apple could trim its shipment forecast for models after November in the coming weeks. Note that Apple is reportedly manufacturing iPhone 14 series models in India, and the first batch of iPhone 14s from India is expected to be ready in late October or November. Please. It is unknown at this time if the iPhone 14 model, which is said to be made in India, will be affected.

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