In 2024, Apple may release the high-end iPhone “Ultra”

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The CEO of Apple, Tim Cook, reportedly stated during last week’s earnings call that he thinks consumers will pay more for superior products.

The brand has previously used the term “Ultra” to distinguish between its top-tier smartwatch, the Apple Watch Ultra, and the most advanced M1 processor. According to the report, Apple has internally discussed releasing an Ultra model iPhone. However, aside from price, it is currently unclear how the Ultra model would differ from the Pro and Pro Max models.

According to the report, Cook said, “I think people are willing to really stretch to get the best they can afford in that category.”

This fall, the company is anticipated to release the iPhone 15 lineup. There are rumors about what might be in the new phones, despite the fact that not much is known about the new lineup. According to one rumor, all upcoming iPhone models will have USB-C ports for charging. In 2022, the European Union decided that starting in 2024, USB-C would be the standard charging cable for all smartphones.

Another rumor regarding the iPhone 15 is an increase in price for all smartphone models. The current range of US prices for the iPhone 14 models is $829 to $1,599.

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