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The majority of famous people who represent their tales as ghosts are distant from the truth. The difficulties facing Tesla’s executives as they go closer to the deadline to finalize a $44 billion transaction to complete the acquisition of the firm are highlighted by Twitter’s issues to keep its most active users, who are crucial to the company.
Less than 10% of his monthly users are “strong tweeters,” but they account for 90% of his tweets and 50% of his global revenue. In an internal document titled “Where Have the Tweeters Gone?” Twitter researchers stated that since the pandemic started, frequent tweeters have “clearly declined.”
A “heavy tweeter” is someone who logs into Twitter 6-7 days a week and tweets 3-4 times a week.
The study also found that over the past two years, interest among Twitter’s most active English-speaking users has changed, potentially making the platform less attractive to advertisers.
Twitter declined to disclose the percentage of tweets that are in English or the revenue generated by English-speaking users. However, other observers assert that the demography is crucial to Twitter’s operations. According to Insider analyst Jasmine Enberg’s letter to investors, the platform produced more ad income in the U.S. alone during the fourth quarter than in all other markets put together. Ads will probably target those who speak English. Intelligence.
The survey revealed that among English-speaking heavy users, interest in cryptocurrency and “not safe for work” (NSFW) content, which includes nudity and pornography, is expanding at the fastest rate. At the same time, those consumers’ interest in news, sports, and entertainment is dwindling. Tweets about those subjects are the most appealing to advertisers, contributing to Twitter’s reputation as the world’s “digital town square,” as Musk famously put it.
A Twitter study looked at how many frequent English-language Tweeters exhibited interest in a topic and how that number changed over the previous two years.
Twitter has seen an overall increase in its number of active users per day, so it’s looking into trends in its “worried” users to better counter the decline in the company’s most active users. intended to be understood. The study did not come to any concrete conclusions as to why the number of heavy users of the platform is declining.