- itsu has appointed TMW Unlimited as its new CRM agency, the first time the brand has chosen an external CRM creative agency. TMW Unlimited will evaluate itsu’s loyalty programme and define a new customer engagement strategy, set for implementation in early 2024.
- TMW Unlimited will utilize data, neuro- and behavioral science from UNLIMITED’s Human Understanding Lab to understand the motivations of itsu’s customers and define optimal ways to connect with them.
- TMW Unlimited’s CEO, Chris Mellish, expressed the agency’s honor in being chosen as itsu’s first CRM partner and emphasized the importance of understanding consumer motivations in a competitive business environment.
Japanese food chain itsu has announced that they have selected TMW Unlimited as their new CRM agency to drive their customer engagement strategy and growth. TMW Unlimited is a leading customer relationship management agency known for building strong and lasting connections between brands and their customers.
itsuselects TMW Unlimited as their new CRM agency in line with their commitment to driving customer engagement and providing an exceptional dining experience. The agency will work closely with itsu to develop and implement a comprehensive CRM strategy that will effectively engage and retain customers, ultimately driving growth and profitability for the brand.
The partnership with TMW Unlimited comes at a crucial time for itsu as the company seeks to strengthen its position in the competitive restaurant industry. By leveraging TMW Unlimited’s expertise in data-driven marketing and customer relationship management, itsu aims to gain a deeper understanding of its customers’ preferences and behaviors, enabling them to tailor their offerings and promotions more effectively.
Commenting on the partnership, itsu spokesperson said, “We are thrilled to have TMW Unlimited on board as our new CRM agency. Their expertise and innovative approach to customer engagement will be instrumental in helping us achieve our growth goals and deliver an exceptional dining experience for our customers.”
TMW Unlimited’s Managing Director, added, “We are excited to be working with itsu and look forward to helping them drive their customer engagement strategy and growth. We believe that our data-driven approach and deep understanding of customer behavior will enable itsu to achieve their business objectives and build a loyal customer base.”
The partnership between itsu and TMW Unlimited is expected to result in a more personalized and customer-centric approach to marketing and communications, ultimately leading to increased customer satisfaction and loyalty. As the restaurant industry continues to evolve, itsu’s focus on customer engagement and growth will be a key differentiator in a competitive market.