Microsoft elaborated on the future of cloud gaming in a lengthy response to the UK Competition and Market Authority’s (CMA) decision to launch a thorough “Phase 2” examination. Despite Microsoft’s aggressive marketing of its game-streaming service xCloud, the company’s forecast for cloud gaming is not very promising, at least not in the near future.
Microsoft argued that customers “are unlikely to embrace the technology” and that cloud gaming “is a nascent and immature technology recognized by the CMA and faces substantial obstacles.” Microsoft believes that users of PCs and consoles will continue to download the majority of the games they play rather than embracing streaming services or the coming cloud revolution.
In contrast, the business has a favorable attitude toward its own xCloud streaming service. Three years ago, Xbox CEO Phil Spencer was on stage at the E3 convention and enthusiastically praised the service, but in my opinion, Microsoft’s xCloud and gaming services are superior. Expectations for both services appear to be much more modest.
Microsoft has downplayed his games in the cloud’s foreseeable future (or honestly explain). Microsoft contends that because there has been such a slow uptake of the technology, “deterioration or deterioration of competing services will greatly slow down the adoption of this technology,” and that Sony’s “market-leading It only benefits the incumbents. Google and Apple are available for mobile devices, while Steam is available for PC.