At the 2022 OPTECH Conference & Expo in Las Vegas, Nevada, Repli, a prop-tech firm that offers digital marketing technologies and solutions for multifamily buildings & organizations throughout the world, presented its significant rebranding initiatives. Repli partnered with TENFOLD, a Columbus, Ohio-based culture-strategy and creative firm, to bring their competitive edge to life by identifying the strengths of Repli’s culture and technology and articulating them with clarity and creativity in response to accelerated company growth and a renewal to their company vision.
The rebrand effectively communicates Repli’s rebellious strategy for overcoming the most difficult problems in multifamily.
“This rebrand is a crucial next step for the Repli brand to become synonymous with the technology that revolutionizes the prospect-to-resident shopping experience,” said Corbin Wrights, Chief Executive Officer of Repli. “Disrupting an antiquated system is not easy – we have worked relentlessly on building a platform that solves our industry’s biggest digital marketing challenges and a reputation that makes us the gold standard.”
For apartment websites and digital marketing solutions, Repli has solidified its position as a market leader. It has grown by 470% over the last three years, moving it up to position 1376 on the 2022 Inc. We have more than 1,000 properties around the country and more than 1,500 active monthly subscribers, placing us on the list of the 5000 fastest-growing private firms in America. Self-driven, humbling, and always looking to advance, Repli has built alliances with the top companies in the field, including Ram Partners, Pegasus Residential, American Landmark, and Waterton I arrived.
It is a potent representation of Repli’s rebellious strategy for overcoming the most difficult problems multifamily housing marketers and operators face. Repli’s new brand, which will launch in the upcoming weeks, is a reflection of the company’s diversity of capabilities, solid culture, and unshakable dedication to its partners, workers, and customers.
For the past four years, our current identity has served us well, however it is time to upgrade. This new identity is not your typical button-down one. It demonstrates how outstanding we are as a group and what kind of influence we have on the market as “rebels with a purpose.” Modifications to Repli’s graphic identity, eco-activation, website, and messaging are fundamental to this rebranding.