ASX-listed Aristocrat has agreed to acquire UK independent iGaming content provider and development studio Roxor Gaming. Roxor was founded in 2019 by Noel Hayden, former chairman and co-founder of Gamesys, and was previously the Gamesys Group’s in-house studio and product team.
Since separating from Gamesys in 2019, the company has invested heavily in its content portfolio, responsible gaming, and platform technology to commit to a loyalty-focused gaming ecosystem.
The business is operated by a New Jersey operator and is poised for expansion in the UK and North America, he added.
The acquisition is designed to help his Aristocrat accelerate his gaming strategy for real money by providing Roxor and his team’s background iGaming experience. increase. Roxor Executive Chairman Noel Hayden said:
“Roxor holds a very important place in my heart. The team and the games we have built have brought so much to so many people over the last 20 years. Roxor Gaming and its I couldn’t be more excited about the future.”
Roxor Gaming Executive Chairman Noel Hayden said: I couldn’t be more excited about Roxor Gaming and its future. ”
Mitchell Bowen, CEO of Aristocrat Online Real Money Gaming, said: A talented man looking forward to growing with the Roxor team. ”
The acquisition is expected to close in the first quarter of 2023, subject to regulatory approvals and customary closing conditions. Detailed information on the value and structure of the deal has not yet been provided. Josh Morris, general manager of Roxor Gaming, said: “The transaction comes at a perfect time for Roxor Gaming as it looks to expand and grow through new partnerships in the US and UK markets.
“We believe the combination of Roxor and Aristocrat offers a significant opportunity to create the most interesting and widely adopted iGaming solution on the market,” he added. The deal marks Aristocrat’s continuation of its “build and buy” approach to the RMG sector, with CEO Trevor Croker following his unsuccessful acquisition of industry giant Playtech.