Stimulating Brazil’s Culture of Creativity: Key Initiatives Driving Innovation

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1. Digital innovation is set to transform Brazil by revolutionizing various aspects of the economy and society, according to the 2023 ISG Provider Lens Digital Business Innovation Services Report for Brazil. Both the public and private sectors are leveraging modern technologies to spearhead initiatives promoting digital transformation and boosting the country’s innovation ecosystem.

2. Service providers in Brazil are delivering strategies that prioritize brand value and purpose, with a focus on reinventing and restructuring business functions to create future value. They are leveraging innovative technologies such as AI, machine learning, IoT, advanced data analytics, AR, and VR to improve efficiency and personalize customer experiences.

3. Accenture and Globant were named leaders in all three quadrants – Digital Transformation Services, Customer Journey Services, and Extended Reality Services – highlighting Brazil’s significant strides in embracing digital innovation and fostering an environment conducive to technological advancement.

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