The Importance of Communication: Big Tech’s Shortcomings in Small Talk

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Tech News Summary:

  • Apple’s new virtual reality headset has received high praise but also raises concerns about how technology can drive distraction and disconnection in our lives
  • Effective communication skills, such as being a radiator instead of a drain, are crucial for both executives and school-age children
  • Public speaking skills, including making small talk and listening actively, are important for effective communication and should be taught widely

Big Tech companies are known for their innovative products and cutting-edge technology, but a recent trend of communication failures has shed light on the importance of effective communication.

From Twitter CEO Jack Dorsey’s inability to answer basic questions at a Senate hearing to Facebook’s mishandling of user data that resulted in the Cambridge Analytica scandal, Big Tech has faced multiple instances where their small talk and communication skills have been called into question.

Experts suggest that the root of these failures is the harmful culture that values technical expertise over interpersonal skills. Many tech companies prioritize hiring individuals with specialized technical skills, often overlooking communication skills.

However, this approach to hiring has led to a lack of diversity within the tech industry, causing communication to suffer as a result. Additionally, the complex language and technical jargon used in the industry often lead to misunderstandings and miscommunications.

Effective communication is crucial for building trust with customers, stakeholders, and policymakers. Without this trust, companies may face reputational damage, regulatory pushback, or be unable to navigate unexpected challenges.

To avoid small talk failures, Big Tech must shift their focus towards hiring employees with strong communication skills. They must also prioritize transparency and avoid technical jargon when communicating with the public.

The communication mishaps of Big Tech serve as a reminder that technical expertise alone cannot guarantee success. It is essential to prioritize soft skills like communication, teamwork, and empathy to build a strong foundation for companies to thrive.

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