The latest update of the GeForce graphics card from Nvidia is all about AI

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  • America’s most valuable semiconductor maker has unveiled a new graphics chip that uses improved artificial intelligence to create more realistic in-game visuals.

Dubbed Ada Lovelace, the new architecture that underpins the company’s GeForce RTX 40 series of graphics cards, was announced by co-founder and CEO Jensen Huang during an online event Tuesday. The top-end RTX 4090 will retail for $1,599 and go on sale October 12.

Other versions arriving in November will cost $899 and $1,199 respectively. The high-end version of the new chip will have 76 billion transistors and come with 24GB of built-in memory on the RTX 4090, making it one of the most advanced chips in the industry. Nvidia relies on Taiwan Semiconductor Manufacturing Company to produce processors with so-called 4N technology while Micron Technology Inc. memory provider. Nvidia used Samsung Electronics Co. to create Ada’s predecessor.

The new technology promises to speed up the speed at which tags generate images by using a traditional method of calculating the position of pixels on a screen while using AI to simulate others. It’s pursuing a change that Nvidia is pioneering that allows computers to make images look more natural by building them using calculations of the paths of individual light rays.

Nvidia has been forced to intentionally slow shipments to ensure its customers – mainly graphics card manufacturers sold as add-ons to high-end computers – are working through their inventory. their unused inventory. The process will be completed by the end of the year, Huang said.

This approach could give customers a new reason to upgrade their technology, which Nvidia can use right now. The chip maker is suffering from a severe drop in demand for PC components. Last month, Nvidia reported much lower-than-expected quarterly revenue and delivered a disappointing forecast.

The new generation of technology, named after a 19th century mathematician who is considered by many to be the first computer programmer, will immediately improve existing games and also learn from how to play. That intelligence will come to Nvidia, which will use its own computers to further improve the card’s software.

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