Cook participated at the 2022 Code Conference alongside Laurene Powell Jobs, Jony Ive and journalist Kara Swisher. When asked about how Apple founder Steve Jobs would feel about the RCS standard being incorporated in iMessage, Cook replied: “I don’t hear our users asking that we put a lot of energy in on that (RCS) at this point.” He also added: “I would love to convert you to an iPhone”.
The debate between Android and iOS users over messaging has been going on for years, and the current green vs. blue bubble controversy reached new heights. Rich Communication Services (RCS) is a standard that Google promoted through an advertising effort, however it appears that Apple CEO Tim Cook will not allow this to happen anytime soon. Instead of implementing RCS, Tim Cook would like to get Android users to switch to iPhones.
A follow-up question from Vox Media’s LiQuan Hunt presented the case of the inability to send high-quality photos and videos between his iPhone and his mother’s Android phone due to the drawbacks of the SMS standard still used by Apple phones. Tim Cook simply responded with “Buy your mom an iPhone.” This response indicates Apple has no plans to adopt RCS anytime soon and the problems with messaging between iOS and Android users will persist.