Tech News Summary:
- Nectar360 and The Trade Desk have partnered to allow advertisers to target campaigns to Nectar audiences and optimize and report on their performance.
- L’Occitane En Provence has launched a virtual Christmas store dedicated to Ramadan, offering an interactive experience that emphasizes togetherness, gifts, and self-reflection.
- Ikea Global – Amsterdam has introduced an in-store collection system as part of a pilot project aimed at transforming the traditional Click & Collect experience.
Breaking Retail Tech: The Week’s Biggest Innovation Stories
In the fast-paced world of retail technology, innovation is key to staying ahead of the competition. This week, several big players in the industry have unveiled new developments that promise to revolutionize the way we shop. Here are the top stories from the world of retail tech innovation this week:
1. Amazon Go expands to airports
Amazon Go, the cashier-less convenience store concept from e-commerce giant Amazon, is set to expand to airports. The company announced that it will open its first airport location at Newark Liberty International Airport, offering travelers a convenient way to grab snacks and drinks on the go without having to wait in line to pay.
2. Walmart tests cashier-less store technology
Walmart is following in Amazon’s footsteps by testing a cashier-less store concept of its own. The retail giant is trialing the technology at a store in Dallas, Texas, where customers can simply grab the items they need and walk out without having to scan or pay for them. If successful, this technology could be rolled out to more locations in the future.
3. Kroger launches smart shopping carts
Kroger is taking the shopping cart to the next level with the launch of smart shopping carts equipped with built-in scanners and screens. The carts can help customers find items in the store, keep track of their spending, and even suggest personalized deals and offers based on their shopping habits.
4. Shopify introduces AR shopping experiences
E-commerce platform Shopify is enabling retailers to offer augmented reality (AR) shopping experiences to their customers. With this new feature, shoppers can use their smartphones to virtually try on clothing, visualize how furniture will look in their homes, and more, providing a more immersive and interactive shopping experience.
These are just a few examples of the latest innovations happening in the world of retail tech. As technology continues to evolve, retailers are finding new and creative ways to enhance the shopping experience for their customers. Stay tuned for more exciting developments in the weeks to come.