Urgent Games joins Pariplay’s Fusion offering through an expansion deal

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  • New Games S has partnered with Urgent Games, resulting in the addition of more than 100 HTML5 games to its Fusion platform.
  • The Pariplay Fusion offer now includes over 14,000 games from more than 80 providers, as well as back-office conversion and retention tools.
  • New Games S aims to maintain its market-leading position by adding forward-thinking and successful vendors to its aggregation platform.

Pariplay, a leading provider of gaming technology, has announced that it has expanded its Fusion offering through a new deal with Urgent Games. The partnership will see Pariplay integrate Urgent Games’ content onto its platform to provide players with a broader selection of games.

Urgent Games is a software provider that specializes in developing high-quality games for the iGaming industry. The company’s library includes a range of popular titles, such as Fruits, Lucky and Pirate’s Treasure. By partnering with Urgent Games, Pariplay will add these games to its Fusion platform, which already features a comprehensive selection of games from leading software providers.

Pariplay’s Fusion platform is designed to offer operators a centralized platform from which to manage their online casino operations. The platform features a range of powerful tools and features, including real-time data tracking, player segmentation, and marketing automation. With the addition of Urgent Games’ content to the platform, operators will be able to offer their players an even greater selection of high-quality games.

Speaking about the deal, Adrian Bailey, Managing Director at Pariplay, said: “We’re delighted to be partnering with Urgent Games to expand our Fusion offering. At Pariplay, we believe in giving our partners the best possible range of games to offer their players, and Urgent Games’ library is a perfect match for our platform. We’re confident that this partnership will be mutually beneficial, and we look forward to bringing more exciting games to our partners and players.”

The news comes as Pariplay continues to expand its reach across the iGaming industry. The company has been a major player in the sector for over a decade, and its Fusion platform has quickly become one of the most popular solutions for online casino operators. With the addition of Urgent Games’ content to the platform, Pariplay is set to build even further on its success, providing operators and players with an unrivaled gaming experience.

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