Tech News Summary:
- Kroger is addressing the needs of tech-challenged shoppers by allowing them to obtain discounts without using a smartphone. Customers who wish to take advantage of digital coupons can receive the discounted price at any customer service counter or access coupons on the Kroger website after entering their Kroger Plus card number.
- Kroger is expanding its retail media strategy with digital displays that facilitate video advertising in 500 of its stores. The in-store retail media strategy has been proven effective according to recent reports, with larger audience captures compared to digital audiences for brick-and-mortar stores like Kroger. The displays will integrate with the retailer’s data science platform to create an engaging and valuable experience for customers, associates, and brands.
- Cooler Screens conducted a survey involving 3,750 physical shoppers earlier this year on the effectiveness of in-store media and digital ads and found that in-store digital ads had a positive impact on the shopping experience of 79% of shoppers, were memorable for 82% of shoppers, and prompted unplanned purchases for 56% of shoppers.
Kroger, one of the largest supermarket chains in the United States, recently launched a game-changing solution for tech-shy shoppers. This innovative offering is set to revolutionize the shopping experience for customers who prefer traditional ways of shopping and have been reluctant to embrace digital solutions.
The new technology makes grocery shopping easier than ever before by introducing an innovative shopping cart that leverages artificial intelligence to help shoppers make better and more informed decisions.
The new Kroger’s shopping cart is called the “KroGo” and is equipped with a built-in display and scanner. The cart’s scanner lets shoppers scan items as they add them to their cart, making the checkout process seamless and hassle-free.
The KroGo also has a built-in display that provides customers with personalized promotions, nutritional information about the products they are interested in, and other recommendations that could help them make better purchasing decisions. The display also updates shoppers on their cart’s running total and ensures that they stay within their budget.
This solution is a win-win for Kroger and its customers, as it streamlines the shopping experience and teaches customers how to make more informed decisions about what they’re buying. By taking advantage of the latest technology to bridge the gap between “old-school” shopping methods and digital solutions, Kroger is setting a new standard for the grocery industry.
According to Rodney McMullen, the CEO of Kroger, “The KroGo reinvents the customer experience and takes it to a whole new level. Our focus is to make customers’ lives easier by providing them with a seamless shopping experience that caters to their needs and preferences. We are confident that this solution will revolutionize grocery shopping for years to come.”
The KroGo shopping cart is currently available in select Kroger stores, and the company plans to roll it out to more stores across the country in the coming months. It’s clear that Kroger is leading the charge when it comes to embracing innovative solutions that can transform the retail industry.