- Government issued an advisory on AI-generated content.
- All AI-generated content must be labeled to prevent misinformation.
- Authorities aim to establish clearer guidelines and accountability measures for online platforms.
Government Issues Advisory on AI-Generated Content
In response to recent controversy surrounding Google’s AI platform’s handling of queries related to Prime Minister Narendra Modi, the government has taken action. On March 1, the Ministry of Electronics and Information Technology issued a significant advisory targeting the labeling of under-trial AI models and prevention of hosting unlawful content. According to a report by PTI, another advisory has now been issued by the Ministry of Electronics and IT.
The new advisory states that all AI-generated content must be labeled in the same way. It specifically addresses intermediaries that permit or facilitate synthetic creation, generation, or modification of information that could potentially be used as misinformation or deepfake. The advisory emphasizes the importance of labeling such content created through software or other computer resources.
If any changes are made to the content by the user, metadata should be configured to enable identification of the user or computer resource responsible for those changes. This measure aims to increase accountability and transparency in online platforms.
The government has dropped the permit requirement for untested AI models but warns against publishing any type of AI content without proper labeling. By issuing this advisory, authorities seek to establish clearer guidelines and accountability measures for online platforms, particularly in light of upcoming Lok Sabha polls.
According to the source, stakeholders must navigate evolving AI technology and digital communication landscapes while adhering to regulatory directives and implementing proactive measures to address potential issues. This advisory serves as a warning regarding AI-generated content, especially deepfake videos that have become increasingly prevalent in recent months. By requiring clear labeling and metadata configuration, authorities aim to curb misinformation while promoting a safer online environment for users.