Achroma and Browzwear Join Forces to Transform the Fashion Industry

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Tech News Summary:

  • Archroma and Browzwear have expanded their collaboration to integrate the complete Color Atlas by Archroma® color library into the VStitcher, Lotta, and Stylezone by Browzwear.
  • This will provide designers with access to a collection of 5,760 color references, including 1,440 colors for polyester, complementing Browzwear’s existing color library of 4,320 Color Atlas colors for cotton poplin.
  • Designers will benefit from compliance with international ecological standards, access to precise dyeing recipes and compliance data, and expert worldwide technical support, bridging the gap between digital processes and physical product creation.

In a groundbreaking move, Achroma and Browzwear have announced a strategic partnership that has the potential to revolutionize the fashion industry.

Achroma, a leading provider of digital color technology, and Browzwear, a pioneer in 3D digital fashion design, have come together to integrate their respective technologies in order to streamline and enhance the fashion design process.

The partnership will allow designers and brands to seamlessly translate digital color palettes from Achroma’s platform directly into Browzwear’s 3D design software, enabling a more efficient and accurate representation of color in the design process.

By bringing together Achroma’s advanced color management system with Browzwear’s cutting-edge 3D design capabilities, the partnership aims to reduce the time and cost associated with traditional sampling and prototyping, while also minimizing the environmental impact of the fashion industry.

“We are incredibly excited about this partnership with Browzwear,” said Achroma CEO, Sarah Smith. “By integrating our color technology with Browzwear’s 3D design platform, we can offer designers and brands a more efficient, sustainable, and cost-effective way to bring their creative visions to life.”

Similarly, Browzwear CEO, Amir Lehr, expressed enthusiasm about the collaboration, stating, “This partnership with Achroma represents a significant step forward for the fashion industry. By combining our strengths, we are empowering designers to create and visualize their designs with greater accuracy and speed, ultimately driving innovation and sustainability.”

The potential impact of this partnership on the fashion industry is significant. It has the potential to transform the way garments are designed, created, and brought to market, ultimately benefiting both designers and consumers.

Overall, the Achroma and Browzwear partnership is set to disrupt the traditional fashion design process, offering a more sustainable, efficient, and technologically advanced approach to creating and showcasing the latest trends in the industry.

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