- AT&T and TransUnion have launched a program to allow businesses to tag outgoing calls with their brand name and logo, verified through STIR/SHAKEN standards.
- The program aims to restore trust in phone calls and provide a more secure and trusted calling experience for customers.
- STIR/SHAKEN standards are used to digitally validate the handoff of phone calls, and branded call display logos will be displayed on consumers’ phones using TruContact technology developed by Neustar.
AT&T and TransUnion have announced the launch of a new Caller Display Program designed to combat phone call spoofing using STIR/SHAKEN verification technology. The program, called Tofido, aims to provide consumers with more confidence in the authenticity of incoming calls and reduce the prevalence of fraudulent calls.
Phone call spoofing occurs when fraudsters manipulate caller ID information to make it appear as if the call is coming from a trusted source, such as a government agency or a financial institution. This can deceive individuals into divulging sensitive personal information or falling victim to scams. With the Tofido program, AT&T and TransUnion hope to mitigate the impact of phone call spoofing and increase consumer trust in incoming calls.
STIR/SHAKEN (Secure Telephone Identity Revisited/Signature-based Handling of Asserted Information Using Tokens) is a technology framework that allows phone service providers to verify the authenticity of caller ID information through digital signatures. By implementing this technology, the Tofido program will enable AT&T and TransUnion to validate the accuracy of caller information and provide consumers with a more reliable indication of the legitimacy of incoming calls.
Through the Tofido program, consumers will benefit from enhanced caller display features, enabling them to identify verified calls with a higher level of confidence. Additionally, the program aims to provide greater transparency and trust in the phone call ecosystem, ultimately reducing the prevalence of fraudulent calls and protecting consumers from potential scams.
The collaboration between AT&T and TransUnion to launch the Tofido program signifies a proactive step in addressing the growing issue of phone call spoofing. By leveraging STIR/SHAKEN verification technology, the program is poised to make a significant impact in combating fraudulent calls and providing consumers with greater peace of mind when receiving incoming calls.