– Streaming technology company Brightcove has partnered with PubMatic to enhance its ad monetization service, Brightcove Ad Monetization.
– The integration of PubMatic into Brightcove’s marketplace will improve the video solution for media organizations and publishers, providing new sources of demand and tools to manage and monetize video content.
– The partnership aims to provide publishers with deeper insights into their audience and valuable data about the performance of their advertising strategy.
Pubmatic, a leading digital advertising technology company, has recently announced its strategic partnership with Brightcove, a global provider of cloud services for video, to further improve its ad monetization service. This collaboration aims to provide publishers with enhanced opportunities to generate revenue and optimize their video advertising strategies.
By joining forces, Pubmatic and Brightcove will offer publishers a comprehensive solution for video ad monetization. This partnership will enable Pubmatic to seamlessly integrate its advanced programmatic advertising capabilities into Brightcove’s video platform, expanding its reach and effectiveness.
Pubmatic’s programmatic advertising technologies utilize artificial intelligence and machine learning to optimize ad placements and deliver targeted, personalized advertising content. With this partnership, these innovative capabilities will be integrated with Brightcove’s cutting-edge video platform, empowering publishers to monetize and maximize the value of their video content.
Through this collaboration, publishers leveraging Brightcove’s video platform will benefit from Pubmatic’s comprehensive suite of monetization tools, including header bidding, private marketplace (PMP), and programmatic guaranteed. These tools will streamline the advertising process, enabling publishers to better monetize their content and reach their target audiences more effectively.
Moreover, the partnership will provide publishers with valuable insights and analytics to make informed decisions about their video ad strategies. By combining Pubmatic’s robust data analytics capabilities with Brightcove’s video platform, publishers will have access to deeper audience intelligence and performance metrics, allowing them to optimize their ad campaigns for maximum profitability.
Speaking about the collaboration, Rajeev Goel, Co-Founder, and CEO of Pubmatic, expressed his enthusiasm, stating, “We are thrilled to partner with Brightcove, a leader in the online video space. Our combined capabilities will empower publishers to unlock the full potential of their video content and generate significant revenue.”
Furthermore, Jeff Ray, CEO of Brightcove, shared his optimism about the partnership, saying, “We are excited to collaborate with Pubmatic to provide publishers with a holistic video monetization solution. Together, we will enable our customers to seamlessly leverage programmatic advertising, increasing their monetization opportunities and delivering a superior viewing experience for their audiences.”
With the rapid growth of digital video consumption and advertising, this collaboration between Pubmatic and Brightcove comes at a critical time for publishers. By leveraging their combined expertise, innovative technologies, and comprehensive solutions, this partnership aims to strengthen and optimize video advertising strategies for publishers, further accelerating the monetization potential of the digital video industry.