Comcast discontinues G4 TV, ending a comeback attempt for a player-oriented network

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  • G4 TV, a network dedicated to video games, is being discontinued by Comcast’s Spectacor business. Just one year after reopening, his creation of G4 TV in the early 2000s continues to be a cultural touchstone for many millennials. In a message distributed to all staff members, Spectacor CEO Dave Scott explained why the network’s revitalization efforts had stalled despite the company’s investments.

The shutdown will have an impact on numerous permanent and temporary staff. Comcast claimed that it supports them by offering outplacement help and that it is searching for job openings within the business. In 2021 he joined G4 as president of veteran digital media The departure of his executive Russell Arrons over the summer was what made the news today. Her responsibilities have been added to the portfolio of Comcast Spectacor veterinarian Joe Marsh, who was CEO of T1, an international esports joint venture with South Korea’s SK Telecom.

The current iteration of G4 is smaller than its predecessor and not meant for traditional linear TV. announced a programming board featuring a revived version of his original G4 workhorse, Attack of the Show. Xplay, Comedy Boosted, Japanese competitive series Ninja Warrior, eSports competitions, exclusive series Dungeons & Dragons, and more. In addition to contributing content on YouTube and social media, G4 has a multi-year deal with her Twitch and pay-TV distribution deals with Verizon FiOS, Cox, Xfinity TV and Philo.

Several media and technology companies focused on the gaming community have been in turmoil recently, with Facebook shutting down its gaming app and Google shutting down its Stadia gaming service. Venture company VENN, dubbed the “MTV of video games,” has gone bankrupt.

After sunset in 2014, his G4 position on watchfaces was taken over by his Esquire Network, which turned out to be a short-lived branding effort. In a wave of excitement on social media, new owners Comcast Spectacor have revealed plans for the network’s return at the 2020 Virtual Comic-Con edition.

G4’s first run began in 2002 when he under co-owners NBCUniversal and Dish Network. The network was founded by former Disney TV executive Charles Hirshhorn. Hirshhorn saw themselves as MTV’s successors in terms of their potential to tap into youth culture. The early stages of G4 featured many high-profile hosts, including Olivia Munn, Chris Hardwick, Kevin Pereira and Grace Helbig.

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