Customers of Ring Video Doorbell Express Outrage Over 43% Price Increase

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Tech News Summary:

  • Ring video doorbell announced a 43% price increase for its Ring Protect Basic plan, sparking outrage among customers who have taken to social media to express their discontent.
  • Amazon, which owns Ring, defended the decision by stating that they have consistently improved their services since launching the Protect Basic Plan in 2015 and are updating pricing as part of ongoing investment efforts.
  • The price increase comes at a time when smart security product adoption has surged, and consumer group Which? expressed concern over the significant price increase during a time when many people are already grappling with rising living costs.

Ring Video Doorbell Customers Outraged Over 43% Price Hike

In a move that has left many Ring Video Doorbell customers feeling outraged, the company has announced a significant price hike for its popular home security product. The company has revealed that it will be raising the price of its video doorbell by a staggering 43%, causing frustration and anger among its loyal customer base.

Many customers who have purchased Ring Video Doorbells in the past were taken aback by the sudden increase in price, with some saying that they feel betrayed by the company. “I have been a loyal Ring customer for years, and I can’t believe they would do this to us,” one customer said. “It’s a slap in the face to all of us who have supported the company and helped them grow.”

The price hike comes at a time when many people are already feeling financially strained due to the ongoing economic uncertainty caused by the COVID-19 pandemic. With more people working from home and looking for ways to increase home security, the timing of the price increase has left many feeling frustrated and disappointed.

In response to the backlash, Ring has stated that the price increase is necessary in order to continue providing high-quality products and services to its customers. The company has also highlighted the features and benefits of its video doorbell, emphasizing its ability to provide peace of mind and security to homeowners.

However, many customers remain unconvinced, with some even considering switching to other home security brands in protest. “I have been a loyal Ring customer for years, but this price increase is unacceptable,” said another customer. “I will be looking for alternative options that offer similar features at a more reasonable price.”

As the controversy continues to unfold, it remains to be seen how Ring will address the grievances of its customers and whether the price hike will have a lasting impact on the company’s reputation and customer loyalty.

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