Tech News Summary:
- Snapchat has introduced a new augmented reality (AR) filter that allows users to paint their nails virtually in collaboration with US-based nail salon and drugstore staple OPI. The AR filter includes several OPI colours and uses Snap’s first-ever AR technology called Nails Segmentation for a more realistic experience.
- Snapchat has also partnered with US-based skincare brand Supergoop on an AR try-on lens which lets users apply four lip shadow colours.
- Snapchat has announced that it now has over 200 million monthly active Snapchatters in India and is investing in localized platform experiences, local content initiatives and partnerships, and a dedicated focus on regional creators through Spotlight and Stories.
Snapchat’s latest augmented reality (AR) filter is here, and it’s all about nails! The popular social media app has teamed up with beauty brand OPI to create a fun and interactive filter that lets you paint your nails virtually.
The new filter, which is available now, allows users to choose from a selection of OPI nail polishes and apply them to their virtual nails. You can also add fun designs and patterns to your virtual mani, making it a great way to experiment with different nail art ideas.
Not only is the filter a fun way to try out different nail colors and designs, but it’s also a useful tool for those who are indecisive when it comes to picking out a nail color at the salon. You can try out different shades virtually before committing to one in real life.
The OPI x Snapchat filter is just the latest example of how AR technology is being used to enhance the beauty industry. From virtual try-on tools for makeup to AR-powered skincare consultations, the beauty industry is embracing AR in a big way.
To try out the new OPI x Snapchat filter, simply open up the app and look for the filter in the lens carousel. Swipe through until you find it, then hold up your hand to the camera and watch as your virtual nails are transformed into a work of art.
So go ahead, get creative with your virtual manicure and show off your new look on Snapchat!