Finalization of the purchase of SuperSport by Entain CEE

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  • The top gaming and sportsbook operator in Croatia, SuperSport Group (“SuperSport”), has been acquired by Entain CEE, the regional division of Entain Plc (LSE: ENT), a major global provider of sports betting, gaming, and interactive entertainment.

Entain announced (Link) on August 11, 2022 that it has joined forces with EMMA Capital (“EMMA”), a renowned investment company with operations in the Central and Eastern European (“CEE”) region, to create Entain CEE, a strategic platform to promote growth in the incredibly alluring CEE market.

In the Croatian market, which is completely regulated, SuperSport has a dominant 50% share. Its innovative technological solution supports its unmatched brand, online-focused sports betting, and iGaming offerings.

Entain CEE is a distinctive platform designed to capitalize on the €5.0 billion ($5.0 billion) regulated betting and gaming industry opportunity in CEE. Radim Haluza, CEO of SuperSport, who has extensive experience in this area, is in charge of Entain CEE.

Entain’s CEO, Jette Nygaard-Anderson, said: “We are overjoyed to have finished the first purchase for the recently established Entain CEE, SuperSport. By entering the highly desirable and regulated Croatian market, SuperSport expands our business while also positioning Entain CEE as a strategic growth platform for the wider area. As we carry out this great opportunity, we look forward to collaborating with Radim and the SuperSport team, alongside EMMA Capital.”

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