Recipe Unlimited uses mParticle as a basis for consumer data for its range of restaurants

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Recipe’s restaurant brands will be able to effectively streamline their customer data sets, improve data privacy and security, and use insights to deliver customised and best-in-class omnichannel experiences by choosing mParticle as their customer data platform.

Recipe Unlimited, Canada’s largest full-service restaurant chain, has chosen to use mParticle as the cornerstone of their digital transformation, according to mParticle, a leader in customer data infrastructure.


  • Some of the most well-known restaurant brands in Canada are operated and franchised by Recipe, including Swiss Chalet, Harvey’s, and St-Hubert, which have developed devoted fan bases. In order to provide more meaningful and tailored connections with its clients, both current and potential, Recipe has recruited the aid of mParticle.

  • “Recipe is at the forefront of digital transformation in the restaurant space,” explains Gary Black, Chief Technology and Digital Officer of Recipe Unlimited. “mParticle is a leader in the Customer Data Platform space. Their best-in-class platform capabilities and features, and their restaurant industry expertise, will help us continue to fuel Recipe’s growth while also driving efficiency.”

“Recipe is one of the most innovative restaurant companies in the world, and it’s incredibly exciting to partner with them on their next stage of growth,” explains Jason Seeba, mParticle Chief Marketing Officer. “By improving their customer data infrastructure, they’ll be able to supercharge the rest of their tech stack and deliver more meaningful experiences to restaurant guests.”

Recipe will receive a data infrastructure from mParticle that includes privacy and security controls for managing client databases. Recipe’s restaurant brands can obtain the data they require and connect it to technologies like Salesforce Marketing Cloud, Digital Advertising Platforms, and Customer Service Platforms without engineering help thanks to first-party data made available via mParticle’s user-friendly interface. High-quality datasets can be used by marketing teams across Recipe to provide a more comprehensive customer experience while boosting organisational effectiveness.

About Recipe Unlimited

The largest full-service restaurant corporation in Canada was founded in 1883 and is called RECIPE Unlimited Corporation. Swiss Chalet, Harvey’s, St-Hubert, The Keg, Montana’s, Kelseys, East Side Mario’s, New York Fries, Bier Markt, The Landing Group of Restaurants, Original Joe’s, State & Main, Elephant & Castle, The Burger’s Priest, The Pickle Barrel, Marigolds & Onions, Blanco Cantina, Aejo, Fresh, and Ultimate Kitchens are just a few of the most well-known

Because of its recognisable brands, RECIPE is now a well-known franchisor in the country. As of June 26, 2022, Recipe has 20 brands and 1,223 restaurants, 82% of which were run by franchisees and joint venture partners and were present in the USA, Canada, Saudi Arabia, India, and the United Arab Emirates, among other nations. The Toronto Stock Exchange lists RECIPE’s shares under the ticker RECP. About mParticle

mParticle makes it simple to handle customer data holistically throughout the course of a product’s and a customer’s lifecycle. By addressing the fundamental issues that stand in the way of success at scale, teams from organisations like Restaurant Brands International, NBCUniversal, JetBlue, Venmo, and Airbnb use mParticle to provide outstanding customer experiences and drive growth. In October 2021, mParticle announced a $150 million fundraising effort led by Permira in response to its rapid growth and innovative product lineup. mParticle was established in 2013 and has offices worldwide with personnel.

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