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Zefr, a branded fitness technology company, has announced the promotion of Ryan Barker to Chief Technology Officer.
Ryan Barker has been with his team at Zefr since 2016, contributing to the growth and momentum of the company’s technical vision and strategic business investments.
Most recently, Ryan Barker played a key role in his Atrium design and architecture. Atrium is the company’s new suite of advanced metering solutions powered by patented Cognition AI technology.
Ryan Barker commented: Zefr’s commitment to excellence and cutting-edge technology gives the company an advantage over industry incumbents. “Applying the latest AI techniques to understand user-generated content at scale will improve accuracy and lead to actionable insights that help advertisers achieve their desired results most effectively.”
Jon Morra, Zefr Chief Product and Data Officer, said: Ryan’s ability to balance technical depth with business acumen is seldom found. As CTO, his influence will be felt even more in his Zefr and will help further accelerate the company’s growth. “