- Snapchat has partnered with OPI to launch a new augmented reality (AR) filter that enables users to try on eight different nail polish shades virtually without using nail polish remover.
- Snapchat has also partnered with skincare brand Supergoop on an AR try-on Lens that lets users apply four Lipshade colors to decide what looks best on them.
- The new AR filter is one of the many ways that Snapchat is using augmented reality to enhance its platform, and the company has been investing heavily in AR technology to offer users more immersive experiences.
Snapchat, the popular social media platform known for its entertaining and innovative features, has now extended its AR (Augmented Reality) capabilities to a new realm – nail painting. The latest AR filter launched by Snapchat allows its users to virtually paint their nails in a variety of colors and patterns.
This unique feature uses the front-facing camera of the smartphone to scan and detect the user’s hand movements. The app comes loaded with a collection of nail polish colors and patterns that users can apply to their nails using their fingertips. The AR filters provide a realistic 3D rendering of the nail polish on the user’s fingers and move along with their hand movements.
Snapchat users can now select from an array of shades ranging from classic solid colors to trendy neon, glitter, or metallic finishes. Additionally, the app also provides a range of intricate patterns like zig-zags, stripes, hearts, and stars that users can apply to their nails.
This feature is a boon for nail polish enthusiasts and beauty bloggers who can now create and share creative nail art without needing to physically apply the polish. It’s also a fun way to try out new trends and colors before purchasing them.
Commenting on the launch of this feature, a spokesperson from Snapchat, said, “We are thrilled to introduce this innovative and dynamic AR experience, which is the first of its kind in the beauty industry. We hope this feature inspires our users to get creative and have fun with their nail art.”
The new AR nail polish feature is a testament to Snapchat’s continued efforts to blend technology with creativity, producing entertaining and useful features for its users. With this update, Snapchat has yet again set the bar high for social media platforms, proving that innovation knows no bounds.