The meme, which is a screenshot of a popular tweet, has a man posing in the same shirt as himself. The tweet states, “Me upgrading from iPhone 13 to iPhone 14 after Apple’s announcement today.” Apple unveiled the iPhone 14, a new AirPods Pro model, improvements to its Apple Watch lineup, including the activity-focused Apple Watch Ultra, during its speech on Wednesday.
Some Apple fans hold the not unheard-of opinion that the Bay Area computer giant’s innovation spirit waned in the years after the passing of its renowned, though volatile, CEO Steve Jobs in 2011. Eve (no, really), the youngest daughter of Steve Jobs, seems to be a strong supporter of this notion as she posted a joke on Instagram that looks to poke fun at Apple’s Wednesday morning keynote.
And while Eve Jobs’ career path — once an equestrian, now a high-fashion model — has diverged far from her father’s, Steve Jobs biographer Walter Isaacson declared Eve to be the most similar to Steve of his three children. Perhaps she knows something we don’t.
After all, in the decade following Jobs’ death — and more recently, the departure of Jony Ive, Apple’s longtime creative head and close friend of Jobs — critics have noted that every iPhone and nearly every other Apple device feels incrementally similar. Gone is the buzz that used to mark these keynote events and, for the most part, the fans decamped by Apple Stores to be the first to get the latest iPhone. The company’s also received more flak for its post-Jobs design choices, such as the controversial notch on iPhones (and eventually MacBooks), the butterfly keyboard on mid-2010s MacBooks and most famously, “Bendgate.” (Not for nothing, however, many of Apple’s most notorious failures — remember the Apple Lisa? — came under Jobs’ watchful eye.)