According to a study by Stockapps.com, Big Tech companies, which includes Google, Facebook, Amazon, Twitter and Apple collect the highest amount of data. Of these, Google harvests the highest amount of data. Also Read – How to restore deleted emails in Gmail, Outlook: A step-by-step guide
According to the report, Apple is the corporation that values privacy the most because it only keeps the data required to maintain users’ accounts. Data is the most valuable asset in the Internet era. It is used, among other things, to tailor features to users’ demands and provide targeted adverts for advertising, as well as to obtain insights into users’ usage habits in an effort to improve applications and services. While all businesses gather data, some gather it a little more than others. The businesses that gather the most data globally have now been identified in a new research. Also Read: Facebook Tricks: How to delete friend-destroyable posts from your news feed
Highlights
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As per the study, Google leads the bandwagon by collecting a total of 39 data points. This is not exactly surprising as its entire business model relies on data. It relies on this data for targeted advertising rather than relying on third-party trackers.
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This data collection doesn’t happen randomly. Rather, companies harvest data points that are relevant to them. These data points can be your location, your interests, your user name and the topics that you talk about often among other things. “Each of these data firms focuses on a particular category of data and not the quantity of data,” the report noted. Also Read – Indian smartwatch market grows by 300 percent in a year, overtakes China
Apple, on the other hand, collects the least amount of data among the Big Tech firms. As per the study it collects just 12 data points. “Apple is in a league above Amazon in protecting user privacy. It is the most privacy-conscious firm out there. Apple only stores the information that is necessary to maintain users’ accounts. This is because their website is not as reliant on advertising revenue as are Google, Twitter, and Facebook,” the study noted.
It is followed by Twitter that collects a total of 24 data point and Amazon, which collects 23 data point. Surprisingly, Facebook (now Meta) collects just 14 data points, which puts it on the fourth spot. Interestingly, while Twitter collects more data than Facebook, the study says with Mark Zuckerberg-led company, ‘most of the data they store is information users enter’.