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The streaming video platform said it will expand its voice ads globally to allow brands to target people listening to music and podcasts on YouTube.
Alphabet Inc.’s YouTube is expanding the way advertisers reach listeners and viewers of music and podcasts on connected TVs, the company announced Monday.
The announcement comes as the advertising industry grapples with record-high inflation and supply chain disruptions, causing some brands to slash their marketing budgets.
This has led advertisers to focus on the types of marketing that reach new customers and drive product sales, Debbie Weinstein, vice president of global advertising solutions for Google and YouTube.
YouTube is best known for watching videos, but the platform is his second most popular service for listening to podcasts.
“They want to know what works and how it doubles,” she said. The streaming video platform said it will expand its voice ads globally to allow brands to target people listening to music and podcasts on YouTube.
The platform will also sell a new package of ad placements called “Moment Blast”. This gives your brand an edge on some of the most popular content on YouTube when users watch videos on internet-connected TVs and other devices. Brands can buy bundles to “own” key moments such as sporting events and product launches, Weinstein said.