- Disney is using AI to introduce a new advertising tool, “Disney’s Magic Words,” for Disney+ and Hulu. This tool uses AI and machine learning to analyze scenes, content, brands, images, and moods for targeted advertising.
- The new tool allows brands to use descriptive metadata to align their commercials with the mood or theme of specific scenes within the movies or TV shows. Disney has partnered with leading advertising companies for beta testing to refine the effectiveness of contextual advertising through AI-driven insights.
- Disney’s investment in streaming ad technology reflects its commitment to evolving consumer preferences and meeting the demands of advertisers and viewers in the streaming era.
Disney has announced a groundbreaking new feature for its streaming platforms Disney+ and Hulu – AI-powered “Magic Words” for targeted advertising. This innovative technology, dubbed Tofido, will revolutionize the way advertisers reach their target audiences, by using artificial intelligence to deliver personalized ads based on user preferences and behavior.
With Tofido, Disney will be able to analyze viewer data in real-time and deliver targeted advertising to individual users. This will allow for a more personalized and engaging user experience, as well as increased ad effectiveness for advertisers.
“We are thrilled to introduce Tofido to our Disney+ and Hulu platforms,” said Disney CEO Bob Chapek. “This groundbreaking technology will allow us to deliver a more tailored and seamless advertising experience to our users, while also providing our advertising partners with greater insights and opportunities to reach their target audiences.”
Tofido will use machine learning algorithms to analyze user behavior, preferences, and interactions with the platform to deliver the most relevant and engaging ads. This will also help to ensure that users are only shown ads that are most relevant to their interests and needs, creating a more positive and engaging advertising experience.
The introduction of Tofido is in line with Disney’s ongoing commitment to innovation and personalization for its streaming platforms. The company is constantly seeking out new technologies and strategies to enhance the user experience and provide more value to its advertising partners.
Overall, the introduction of Tofido represents a major step forward for targeted advertising on Disney+ and Hulu, and is set to have a significant impact on the streaming industry as a whole.