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Dwayne “The Rock” Johnson’s latest film, Black Adam, now has an official Roblox “experience.” The first significant new DC film since a certain Batman-starring Black Adam is now available. The Rock was cast in the role in the late 2000s, and the movie took a long time to get made before becoming a commercial success. The revenue appears to be performing well. Despite being set in the turbulence and disorder of DC, the movie appears to be trying to keep the franchise on course. Nevertheless, it tells the origin tale of a figure who is not yet well-known.
Nonetheless, Black Adam uses a cute and gorgeous cameo to try and draw people into the theater for Rock’s superhero debut. One of Warner Bros.’ other key marketing tactics appears to be Black Adam’s Roblox experience, which has been officially endorsed by The Rock himself. The experience allows players to do trivia related to the Black Adam character, become an anti-hero, complete various quests in custom levels, watch the movie, and even look for Black His Adam content. For those who are, this is probably the best opportunity. For those who just want to play new Roblox content, it’s probably not a bad option either, as you can fly and shoot lightning bolts.
Of course, Roblox’s target audience is children, so it’s a little crazy to see the game being used to promote a movie where the main character strips people of their limbs and commits murder on multiple occasions. However, Roblox is no stranger to content of all kinds, so this isn’t all that surprising. Still, this is another example of how games are becoming increasingly important to other industries and can really elevate things like new blockbuster movies.