You can immediately tell that Apple’s design ethos is in his DNA for this product. It’s a bit reminiscent of the Harman Kardon SoundSticks designed by Jony Ive. Executives want customers to treat speakers like furniture, rather than the brutal and often boring floor-standing speakers that many retailers sell today.
There is a single pole mount and the speakers can be ceiling mounted which I know my wife would have hysterics over as these speakers look seriously out there and you have got to be into look that these speakers deliver.
Australia is expected to get Trippone’s spatial audio tech and if there’s anything I heard at IFA 2022 it could shake up the market as the speakers are seriously on the market. There is a possibility this new Syng speaker will appeal to those looking for a cutting-edge speaker priced to match the best audio on the market. This one-of-a-kind speaker is the brainchild of former Apple chief his designer Christopher He Stringer, who left Apple to design speakers and high-end his sound devices.
Highlights
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Syng who are based in Venice USA, are the first sound brand to deliver triphonic audio with Company executives telling SoundMag and ChannelNews that their initial plan was to create a fully immersive experience that puts you at the centre of your favourite music and entertainment. If that was the plan, they have achieved this, the only problem now is that they have to sell both the design and the whole concept of triphonic audio.
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An industrial designer who during his 22 years at Apple working alongside Steve Jobs and Jony Ive, Stringer contributed to the design of the PowerBook, iMac, iPod, iPhone, iPad, MacBook, Apple Watch and he`s delivering seriously out their speakers where the management app is as good as the sound in what it can do and deliver. Syng`s first product is a triphonic audio speaker that is set to be distributed by Melbourne based distributor Aqipa who demonstrated three of the speakers working together, the sound output is seriously good, the downside it`s very much Apple centric which is not a surprise considering who the designer is.
The company recently completed a $48.75 million capital raise, and Sing needs a quick foothold for this product as rising component costs have pushed speaker prices higher.
The speakers aren’t cheap with speaker sets retailing for around $3,500 in Australia, but that’s not bad for premium speakers. You can also use the speakers to create a home theater experience, but the only input is via the USB-C port and you can sync it to your vinyl record or CD player. Sing currently supports up to 4 speakers in a room. Stringer recently said, “It’s about turning the stage from a static stage/audience experience—just pictures on the wall—to actually turning the stage into the square feet of your home.”