Tech News Summary:
- EU antitrust regulators may order Google to sell a part of its ad-tech business to reduce its dominance in digital ads.
- Google is currently the world’s most dominant digital advertising platform with a 28% market share of global ad revenue.
- If ordered by regulators, Google will have to sell part of its ad-tech business.
EU regulators are reportedly considering demanding that Google sell a part of its ad-tech business in order to address competition concerns, according to an insider report. The move follows an investigation by the European Commission into whether Google’s dominance in the online advertising market has disadvantaged its rivals and led to higher advertising prices for businesses. If the demand for divestment is made, it would be a significant blow to Google’s ad revenue, as the company’s ad-tech business is a key part of its overall business model. It remains to be seen whether the European Commission will pursue this option, but the move would represent a significant step in the continued scrutiny of big tech companies.