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Phil Spencer, the chief of gaming at Microsoft, talked about the company’s purchase of Activision Blizzard. Spencer thinks these concerns are baseless, despite the fact that the arrangement has been analyzed for a variety of potential repercussions, particularly the company’s decision to dedicate Call of Duty to the Xbox platform. Call of Duty is less the focus of the acquisition than Candy Crush.
“I don’t think you need [statistics] to know how insignificant we are in the mobile environment,” the speaker said. Anyone who desires to play a game on their phone does so with their eyes closed. We’ll learn more later. Historically, Xbox and Microsoft have shunned the mobile gaming sector in favor of PCs and consoles. Being left out by the competition, is a major concern with the growth of mobile gaming.
“As far as Activision’s potential, I keep saying this and it’s true. It definitely starts with the idea that people want to play games on the devices they own,” he said. I’m here. “It’s not just us seeing this if we don’t increase our relevance as a gaming brand, but over time the business loses a kind of sustainability for each of us. That’s it.”
When Decoder asked Spencer about the popularity of mobile game developer King (Candy Crush) under the Activision Blizzard banner, he was excited about the potential benefits the studio would bring to Xbox. King boasts the highest number of players and highest annual revenue within the Activision Blizzard ecosystem. In early 2022, the sector is reported to have grown by 14% year-on-year, despite macroeconomic challenges. Microsoft’s primary interest is in the Candy Crush business, not Call of Duty.
Diablo Immortal made him $24 million in its first week of sales, despite being free for players. The game is already paying off big as whales use microtransactions to advance their journey to hell.
“If you’re trying to run a large global gaming business, it’s important to meet customers where they want to play, and more and more people want to gamble on mobile,” said Spencer. I’m here. “The numbers that aren’t in the Candy Crush King numbers are Call of Duty Mobile and Diablo Mobile [Immortal], both big franchises in the Activision and Blizzard buckets and also major players in mobile.`