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Abdullah Al-Humaydani, deputy director for digital media at the Saudi Arabian Broadcasting Corporation, told Arab News that technological advancements are to blame for the rapid expansion and shifting consumer needs in the Arab media sector. His remarks were given during one of the sessions of the 22nd Arab He Radio and Television Festival, which took place in Riyadh from November 9 to 12. Al-Humaidani noted that the region’s radio and television professional media outlets’ digitization initiatives are essential to the industry’s growth.
“It is necessary to concentrate on drawing audiences and promoting viewing on digital his platforms of channels and radio in order to drive viewing, as opposed to the traditional marketing efforts of advertising on traditional screens and radio. best,” he declared. Considering that the digital space is “a fertile environment for rumors and unknown sources,” he continued, “conventional media tools remain vital in terms of credibility and dependability.”
The deputy director stated that new audience communication practices require the television and radio industries to adapt. He continued, “The reality of Arab media faces great challenges relating to the thinking style of media leaders, the significance of switching platforms, and the manufacture of creative material close to the audience. “The institutions in charge must humanize the media content, take into account people’s interests, create a variety of content, and utilize archiving to create a distinctive industry.”
the Arab Radio and Television Festival offered a chance to examine contemporary media technologies, share personal experiences, and present ground-breaking concepts in the field of audiovisual communication. “The media landscape has evolved. We must prioritize generating compelling visual language, marketing on digital channels, and narrative material. It’s important to note that social media sites and platforms have started to be used to track opinion trends and TV news indicators.
The development of radio and television in Arab nations was emphasized by television host and new media scholar Abjad Al-Nafel, who also emphasized the necessity of “employing the new media in the service of the old media, and not the other way around.”
Therefore, inertia and a lack of advancement will cause the media organizations to fall behind the competitors, he cautioned. In line with numerous trends, the festival saw the “introduction of many projects and partnerships aimed at boosting the Arab production industry and defining clear features for the future of professional standards for the media map in the region.”
The recipient now has options to pick from, in contrast to the past, when the channel or radio decided the information that was being aired, the speaker continued, pointing out that significant technological advancements have occurred over the past 20 years.
Al-Nafel argued that radio and television should contribute to peoples’ growth by “offering targeted and informative resources, even though their influence is not the same as before.”